HBO MAX
As the social AOR for HBO Max, we created over 400 pieces of always-on content per month across five handles, and helped the brand win a Clio, an OMMA Award, and two Webby Awards, including Best Overall Social Presence. As the creative director on the account, I oversaw a team of 12 from ideation through production, ensuring the highest standards (of Succession bone bread and White Lotus suitcase surprise jokes) were met. Our focus was on implementing new formats and “hacking” platforms to create innovative content. Our social work led to growing the account with several timely social campaigns and an additional scope for video production.
The legend of Godzilla cannot be contained in one Tweet. Expand this thread to see it for yourself! pic.twitter.com/5F8KRB4ewK
— HBO Max (@hbomax) April 3, 2021
My primal fear is missing an opportunity to see Ed Norton in a psychological thriller. pic.twitter.com/8EJkcigLYb
— HBO Max (@hbomax) April 11, 2021
Congratulations! Your feed has been blessed by the Motivational Fresh Prince. It's gonna be a good day. pic.twitter.com/cse0XPyUFS
— HBO Max (@hbomax) April 15, 2021
This fight’s not over. Warrior has been renewed as a Max Original for season 3. pic.twitter.com/pAECIcA2hu
— HBO Max (@hbomax) April 14, 2021
It’s the #IronAnniversary and I’m making @GameOfThrones avatars — who wants one? Reply with a selfie and I might make you a new Westeros-style avi.
— HBO Max (@hbomax) April 16, 2021
Tell me your plans for this weekend and I’ll assign you an outfit from The Nanny.
— HBO Max (@hbomax) April 7, 2021
If you’re not familiar with The Nanny, don’t worry. There are no losers in this game.
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