SIERRA MIST

At Van’s General Store, we collaborated with PepsiCo to introduce a reformulated Sierra Mist to the world. With the idea that Sierra Mist is so much more than just lemon/lime, we created a multi-faceted campaign that included artist collaborations, public art stunts, original film content, print ads, and, well, more. I was the copywriter on the account. Here's a taste.

BRAND OOH

INSTAGRAM VIDEOS

EXQUISITE COLLABORATION BILLBOARD PROJECT